The original store opened in 1984. In our first years we sold general sports goods and fashion sports clothing including items by: Lacoste, Sergio Tacchini, Ellesse and Fila. With high profile stores in Walsall, Merry Hill and the Gracechurch centre, the shop and its custom evolved over the years to become what it is now, a sports specialist.

We are specialists in rugby union offering expert advice. We supply at every level of the game from mini tag teams to rugby legend and England coach, Martin Johnson. Rugby is my passion. I started playing at the age of 11 very proudly representing my school. Today and over 40 seasons later, the passion and pride is still with me representing Spartans 4th team and once a year, the legendary tour with Lichfield Old Boys on International Duties.
I also take great pride in introducing rugby to non-playing schools by coaching as a community coach within various schools.

We operate a small web shop for those living out the area but prefer visits to give advice regarding the correct boots and equipment needed for each position. We also offer the Warrior range of bespoke club playing kit from under 7s to 1st team rugby as used at a national and county level. We have supplied rugby players and teams for over 20 years giving us a deep knowledge of the game and the equipment required to both play and coach.

FOR FREE ADVICE ON ANY RUGBY BOOTS CLOTHING OR EQUIPMENT  email  on      sales@alpharugby.co.uk